It all started with a long shot!

Our founder, Hugo, took a long shot back in 2019 after noticing something brewing in the drinks world. Unlike a sugary cocktail, fruit cider, or an uninspiring gin in a tin, hard seltzers were light, refreshing, and full of flavour. Just the thing he had been looking to drink. But most were packed with artificial ingredients and fake flavours.

Fuelled by a rebellious spirit, blind optimism and a thirst for adventure, Hugo quit his 9-5 corporate job to create his very own hard seltzer. One made the right way, with the right ingredients.

After some careful crafting, a bit of experimenting, and a long night or two, Long Shot was borne. Fruity hard seltzers that contain all-natural ingredients, only 115 calories and taste great. See our ingredients.


    Because we also watched 'that' Netflix documentary

    It turns out most of the beers and wines out there aren’t actually vegan-friendly at all (I know, it was news to us too!). Rather than just ticking the ‘vegan’ box, we wanted to make a great-tasting drink, which was also suitable for vegans.


    We won't approve anything fake for our drinks

    Our award-winning hard seltzers contain real fruit juices, unlike other seltzers that use artificial flavourings to imitate the fruitiness.


    Nothing artificial in our great-tasting drinks

    Our commitment to quality extends to the absence of preservatives in our drinks. With Long Shot, you enjoy the taste of real fruit juices without any added artificial flavourings. Sip worry-free, knowing our beverages are free from harmful additives

  • 115 calories per can

    So you can have that second cheeseburger after all!

    Our commitment to crafting refreshing beverages extends to ensuring they are not heavy on calories. Say goodbye to heavy, calorie-laden drinks and embrace the light, crisp taste of our fruity seltzers. With each sip, you enjoy the perfect balance of flavour and refreshment without those extra added calories.

  • Gluten Free

    a 'lighter' pint

    A rigorous distillation process for our grain alcohol helps to break down and remove the proteins that trigger any gluten intolerances and allergies. So if you’re simply trying to cut down, or have a more serious issue, you’ve nothing to worry about with our gluten-free hard seltzers.

  • Keto Friendly

    Low carb, unlike those beers

    Our Seltzers make it possible to still enjoy a drink whilst on a keto diet, you just might need to stay away from the beers. With only 2-2.5g of carbohydrates per can (all of which come from naturally occurring sugars in our fruit juices), Long Shot can bring that keto-friendly alcoholic drink option.

  • 4% ABV

    The same kick as your standard

    Indulge in the same kick as your standard journey juice, with less guilt. We prioritise the natural flavours of the fruits we use, sometimes making it hard to taste the alcohol. But feel free to elevate your experience with a splash of vodka for more of a hit if you fancy!

  • 4G SUGAR

    Basically the opposite of those sugary canned cocktails

    Our frustration with the lack of high-quality ‘lighter’ options led us to minimize sugar content. You can rest easy knowing that the only sugar in our drinks comes from naturally occurring sources in the fruit juices we use.

A better choice for you, and the planet

All of our drinks are made with 100% natural ingredients – meaning no nasty surprises.

Nearly all of our ingredients are sourced from within 20 miles of our manufacturer, and on the rare occasion we need to bring something in from further afield – we only transport concentrates rather than juices, to cut down on emissions.

Our cans are made with 100% aluminium – meaning they are infinitely recyclable. It also means they’re lighter – meaning less transport emissions. Win win!


  • Long Shot's collaboration with Vibe The Wave

    Long Shot's collaboration with Vibe The Wave

    Long Shot is proud to sponsor Vibe The Wave as they take on the World’s Toughest Row across the Atlantic on December 12th 2023.

  • It's time for a refresh!

    It's time for a refresh!

    This Spring we're bringing out a much-anticipated redesign of our range of hard seltzers. Still the same great taste you know and love, now complete with a new look. Available on our website today!
  • Strawberry & Rhubarb Seltzer for the win

    Strawberry & Rhubarb Seltzer for the win

    We won a 'Crushie' award for our Strawberry & Rhubarb seltzer - celebrating the best designs in the alcohol space.