Our founder, Hugo, took a long shot back in 2019 after noticing something brewing in the drinks world. Unlike a sugary cocktail, fruit cider, or an uninspiring gin in a tin, hard seltzers were light, refreshing, and full of flavour. Just the thing he had been looking to drink. But most were packed with artificial ingredients and fake flavours.

Fuelled by a rebellious spirit, blind optimism and a thirst for adventure, Hugo quit his 9-5 corporate job to create his very own hard seltzer. One made the right way, with the right ingredients.

After some careful crafting, a bit of experimenting, and a long night or two, Long Shot was born. Fruity hard seltzers that contain all-natural ingredients, only 115 calories and taste great. See our ingredients.

All of our drinks are made with 100% natural ingredients – meaning no nasty surprises.

Nearly all of our ingredients are sourced from within 20 miles of our manufacturer, and on the rare occasion we need to bring something in from further afield – we only transport concentrates rather than juices, to cut down on emissions.

Our cans are made with 100% aluminium – meaning they are infinitely recyclable. It also means they’re lighter – meaning less transport emissions. Win win!