The long... long shot

We’ve all seen companies who shout about overly ambitious environmental Carbon and Ethical targets. We love a goal that is difficult to achieve, it’s why we called ourselves Long Shot in the first place.

We would like to give something back, both to the planet and people. But we are an early-stage business, and rather than simply ‘greenwashing’ with jargon and false promises, we have put together an ethical roadmap for our day-to-day operations to follow.

We are all about honesty at Long Shot, not greenwashed corporate dribble. Drop us a line and we would be more than happy to answer your questions on our commitment to sustainability.

Phase 1: Reducing our emissions through awareness

Our drinks come in aluminium cans which are infinitely more recyclable than glass. They are lighter and can be packed more densely – meaning fewer vehicles on the road.

We use real fruit juices in our drinks from misshaped fruit that cannot otherwise be sold in supermarkets.

We also pride ourselves in being plastic-free where possible, using electric vehicles for delivering trade orders and operating a local supply chain we know and trust.

Phase 2: Partnering with a charitable organisation

There are plenty of charities out there, but we’re still searching for the right one to partner with. We want a charity that aligns with our own values, that’s growing and ambitious, where we can see exactly how and where our contributions are spent.

We are on the hunt for a charity that wants to partner with a brand like ours. If you have any ideas, please send us a message here. If you successfully refer us, you’ll win a year's supply of Long Shot absolutely free. Yep, that’s right. Free booze (18+ only)!

Phase 3: Offsetting and reducing carbon emissions

We are a small business and therefore we know this will be the most expensive phase for us, hence we can’t commence this stage just yet. To achieve a significant (and meaningful) carbon reduction, we’ll need to appoint a sustainability consultant to work with us.

This will allow us to be truly accountable, and can measure any objectives we set, allowing us to:

  • Measure the carbon footprint of our business
  • Improving our supply chain, benchmarking our business against competitors
  • Reducing carbon emissions across all areas of our business