Low Sugar Alcoholic Drinks

Low sugar. Low calories. Is less always best?

We’re fortunate to be part of a generation that is thinking more than ever about what they put into their bodies – no longer blindly following the status quo – and understanding that when it comes to what you drink, sometimes less is more.

We’ve never been those to only hunt down the lowest calorie alcoholic drinks out there but are aware of the growing obesity problem here in the UK: with nearly two thirds of UK adults being classified as overweight.

We can easily forget that those couple of pints can sometimes start to add up, and is part of the reason we started Long Shot in the first place - to bring you that lighter alternative. And with roughly half the calories of your standard G&T, you can get more of the flavour, with less of the guilt.

Alcohol will never be healthy – but we also believe that it is possible to have that low sugar alcoholic drink, without any of the added nasties.

For some reason alcohol producers here in the UK aren’t required to label what goes into their drinks, which seems ludicrous to us, and is why we proudly show not only what goes into our drinks, but all the associated nutritional information as well. 

Now we’re seeing a lot more low sugar alcoholic drinks here in the UK out there, and we’re proud to be one of them.

Our low sugar status simply comes from our preference to use all-natural fruit juices for flavour, rather than stronger (often cheaper) artificial alternatives. 

We wanted to create a low calorie drink for the more health-conscious drinker – who still wants to enjoy a drink, but feel less of the guilt. All under 70 calories, vegan and gluten-free and at 4% they offer that simple alternative to tired G&Ts or sickly sweet canned cocktails.

Take a look at our low sugar hard seltzers

All our drinks are...

  • Suitable for Vegans

    Suitable for Vegans

    Because we also watched 'that' Netflix documentary

  • Gluten free

    Gluten free

    Because that’s cool, right?

  • Keto friendly

    Keto friendly

    Low carbs mean it’s perfect for washing down that avocado & egg salad

  • Low calories

    Low calories

    So you can have that second cheeseburger after all!

  • Low sugar

    Low sugar

    Basically the opposite of those sugary canned cocktails you see everywhere

  • 4% abv

    4% abv

    The same kick as your standard journey juice, with less of the guilt


Rolls off the tongue slightly better than 'alcoholic sparkling water'...

The Long Shot Equation

Long Shot promises

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    You’ll never find any additives or artificial sweeteners in our hard seltzers.

    Unlike other seltzer brands, we only use all-natural fruit juice for our flavours.

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    We’ll always tell you what’s in your drink

    We’re proud of what goes into our drinks – so you’ll always be able to see exactly what goes into them.

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    We’re a UK brand, so we’ll only ever use locally grown ingredients

    All our fruit juices travel less than 20 miles to our manufacturer (except that pesky Grapefruit!)