Low Sugar Alcoholic Drinks

Low sugar. Low calories. Is less always best?

We’re fortunate to be part of a generation that is thinking more than ever about what they put into their bodies – no longer blindly following the status quo – and understanding that when it comes to what you drink, sometimes less is more.

We’ve never been those to only hunt down the lowest calorie alcoholic drinks out there but are aware of the growing obesity problem here in the UK: with nearly two thirds of UK adults being classified as overweight.

We can easily forget that those couple of pints can sometimes start to add up, and is part of the reason we started Long Shot in the first place - to bring you that lighter alternative. And with roughly half the calories of your standard G&T, you can get more of the flavour, with less of the guilt.

Alcohol will never be healthy – but we also believe that it is possible to have that low sugar alcoholic drink, without any of the added nasties.

For some reason alcohol producers here in the UK aren’t required to label what goes into their drinks, which seems ludicrous to us, and is why we proudly show not only what goes into our drinks, but all the associated nutritional information as well. 

Now we’re seeing a lot more low sugar alcoholic drinks here in the UK out there, and we’re proud to be one of them.

Our low sugar status simply comes from our preference to use all-natural fruit juices for flavour, rather than stronger (often cheaper) artificial alternatives. 

We wanted to create a low calorie drink for the more health-conscious drinker – who still wants to enjoy a drink, but feel less of the guilt. All under 70 calories, vegan and gluten-free and at 4% they offer that simple alternative to tired G&Ts or sickly sweet canned cocktails.

All our Drinks are...

  • Suitable for Vegans

    Because we also watched 'that' Netflix documentary

    It turns out most of the beers and wines out there aren’t actually vegan-friendly at all (I know, it was news to us too!) So rather than just ticking the ‘vegan’ box, we wanted to make a great-tasting drink first, which also happens to be suitable for vegans. Check ingredients >

  • Gluten Free

    Because that’s cool, right?

    A rigorous distillation process for our grain alcohol helps to break down and remove the proteins that trigger any gluten intolerances and allergies. So if you’re simply trying to cut down, or have a more serious issue, you’ve nothing to worry about with our gluten-free hard seltzers. Check ingredients >

  • Keto Friendly

    Low carbs mean it’s perfect for washing down that avocado & egg salad!

    That’s right – it is possible to still enjoy a drink whilst on a keto-diet, you just might need to stay away from the beers. With only 2-2.5g of carbohydrate per can (all of which come from naturally occurring sugars in our fruit juices), Long Shot can bring that keto-friendly option to the drinks table. Check ingredients >

  • Low Calories

    So you can have that second cheeseburger after all!

    But seriously, why waste all that hard work with the diet when enjoying a drink? We noticed that those couple of drinks can all start to add up and is partly why we created Long Shot – to bring that lighter alternative. And with roughly half the calories of your standard G&T, you can get more of the flavour, with less of the guilt. Check ingredients >

  • Low Sugar

    Basically the opposite of those sugary canned cocktails you see everywhere.

    We got frustrated by the lack of high-quality ‘lighter’ options out there and weren’t so keen on the teeth-rotting level of sugars we found in most ready-to-drink options we found. So the only sugar you’ll find in our drinks comes from naturally occurring sources in the fruit-juices we use.  Check ingredients >

  • 4% ABV

    The same kick as your standard journey juice, with less of the guilt

    We wanted the individual fruits we use to be the centre of our drinks – and we’re sometimes told it’s hard to taste the alcohol in them – but there’s nothing stopping you topping yours up with a splash of vodka for more of a hit if you fancy! Check ingredients >

Can't decide on a flavour?

Try them ALL! Our mixed cases have all your favourites in one-place. Easy!'

6, 12, 24 and 36 packs available!

All Long Shot Hard Seltzers are made and produced in rural Herefordshire and are sourced from local ingredients. Made using only the highest-quality fruit juice for flavour - never anything artificial - Long Shot is a British take on the latest drinking sensation.

Our Ethos

Some rules are meant to be broken. Not these ones!

  • Always big flavour!

    If something’s worth drinking, it should be damn tasty.

  • Always the real deal!

    Never anything artificial. The only thing that flavours our seltzers is real fruit. And plenty of it!

  • Always refreshing!

    The sparkling mineral water gives an uplifting boost to picnics, after-work drinks or post gym celebrations. Cheers!

  • Always naturally light!

    Natural, no-nonsense ingredients mean we always keep our seltzers under 100 calories.