By George Blurton

The Big Reveal. Brand New Look For Our Hard Seltzers

Noticed something a little different with your last Long Shot order?

That’s right – our trusty trio have had a little bit of a face lift…

Strawberry Rhubarb Hard Seltzer (before and after) 

Still sporting our classic Long Shot look and feel (and same great taste!), we’ve incorporated some new elements to tell a bit more about the story of our seltzers. The new ‘nautical and natural’ scenes on our designs are representing the two main ingredients that go into our drinks: Sparkling mineral water, and all-natural fruit juices. See exactly what goes into our seltzers here.

Raspberry Blackcurrant Hard Seltzer

You’ll be pleased to hear there have been no changes to our recipe, and all our hard seltzers are still suitable for vegans, are gluten-free and keto-friendly.

We used our initial designs to help portray the clean and adventurous image of our hard seltzers. But we frankly realised that our old designs all actually looked a pretty similar to each other, and quite often ending up knocking back a sweet Strawberry & Rhubarb, whilst actually looking for a bitter Grapefruit.

Disaster right? Well with our new coloured backgrounds, these tipsy tangles should be no more. To our knowledge, we’re the only UK hard seltzer using real fruit juices in our drinks (you might have noticed the great colour you get when you pour them out) – so we wanted to show these off with a bit more colour on our can as well.

Grapefruit Hard Seltzer

What is a hard seltzer?

We still get asked this age-old question more than you’d think – so have tried to incorporate a bit more of this information and story on the back as well, along with some of the great awards we’ve won along the way (it’s alcoholic sparkling water by the way!)

Now available with all web orders. Order yours today and let us know which your favourite is by commenting below.



Leave a comment

Please note, comments must be approved before they are published